seo结构化数据schema怎么做，代码怎么写
Category：页面SEO操作
Tags：schema结构化数据
1. Google 富媒体结果测试工具（Rich Results Test）
👉 官方推荐
网址：
🔗 https://search.google.com/test/rich-results
使用方法：
可以输入网址（建议页面已上线）
或者直接粘贴你的 HTML / JSON-LD 代码
它会告诉你是否合规、能不能出现在 Google 搜索的富媒体卡片中（如产品、FAQ）
✅ 2. Schema Markup Validator（Schema.org 验证器）
👉 官方 Schema.org 提供，更通用
网址：
🔗 https://validator.schema.org/
使用方法：
粘贴你写的 HTML 或结构化 JSON-LD
可以看到具体字段结构是否识别成功
企业信息（Organization / LocalBusiness）
适用于公司官网、外贸企业首页等：
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company Name",
"url": "https://www.yourdomain.com",
"logo": "https://www.yourdomain.com/logo.png",
"sameAs": [
"https://www.facebook.com/yourpage",
"https://www.linkedin.com/company/yourcompany"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+86-123456789",
"contactType": "customer service",
"areaServed": "Worldwide",
"availableLanguage": ["English", "Chinese"]
}
}
</script>
产品页面（Product）
适用于单个产品详情页：
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Steel Cutting Saw",
"image": [
"https://www.example.com/images/product1.jpg"
],
"description": "High performance industrial circular saw.",
"sku": "SCS-001",
"brand": {
"@type": "Brand",
"name": "YourBrand"
},
"offers": {
"@type": "Offer",
"url": "https://www.example.com/products/steel-saw",
"priceCurrency": "USD",
"price": "129.00",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
</script>
博客文章（BlogPosting）
适用于博客或资讯页（SEO 推荐）
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "How to Use SMTP Safely in Your Foreign Trade Website",
"image": "https://www.example.com/images/blog-cover.jpg",
"author": {
"@type": "Person",
"name": "Kevin DD"
},
"publisher": {
"@type": "Organization",
"name": "Your Website Name",
"logo": {
"@type": "ImageObject",
"url": "https://www.example.com/logo.png"
}
},
"datePublished": "2025-06-25",
"dateModified": "2025-06-25"
}
</script>
FAQ 问答页面（FAQPage）
可让 Google 搜索结果自动显示展开问答：
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is SMTP and why is it important?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SMTP is a protocol for sending emails. It ensures that your inquiry forms can notify you properly."
}
},
{
"@type": "Question",
"name": "Can I use my own SMTP instead of the hosting provider's?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, and you should. Otherwise, they may intercept or delay your messages."
}
}
]
}
</script>
